San Francisco Home Seller’s Guide

Thinking of selling your home? Our guide walks you through every step, from preparing your property, pricing it competitively, to maximizing net proceeds.

Perfect for first-time sellers and experienced homeowners looking to sell fast and for top dollar.

Net Proceeds Calculator

Estimate how much you’ll take home after paying off your mortgage, agent fees, and closing costs.

Sale Price
$750,000
Estimated Net Proceeds
$397,500

Seller Checklist

  • Declutter & deep clean the home
  • Fix repairs & small upgrades
  • Stage rooms for showings
  • Prepare disclosures & paperwork
  • Review offers & negotiate terms

Pro Tips for Sellers

  • Neutral paint colors appeal to more buyers.
  • Weekend open houses often draw the largest crowds.
  • Respond quickly to offers — momentum matters.
  • High-quality photography increases online views & inquiries.
Should I price high to leave room for negotiation?

Overpricing can backfire by limiting buyer interest. A competitive price attracts more offers and may increase your final sale price.

When is the best time to sell?

Spring and early summer are popular, but local market conditions matter more than seasonality.

Curious what your home is worth?

Get a free home valuation report and personalized selling strategy today.